I sampled baby names from the Pottery Barn Kids online archives from 2010 – 2013.
What I learned from part 1, which featured names from the 2010 Autumn catalog, is that most of the names featured on personalized items in 2010 were—in fact—slightly behind the trends.
But before I draw any conclusions, I am going to sample names from the 2011 – 2013 catalogs.
This time, in part 2, I am examining names from the Fall 2011 catalog.
For the benefit of those who missed part 1, here are the guidelines:
Names used for girls are coded pink, boys are coded blue, and if the gender is undetermined (or cannot be assumed) the name is coded green.
For example, Chloe is always assumed to be a girl’s name, even if the decor in the catalog is unisex or even traditionally masculine. For a traditionally unisex name like Taylor, the gender is determined based on the decor in the catalog; depending on whether the decor is traditionally male, female or unisex, the name will be color coded accordingly.
Based on when each name peaked, each name is categorized as:
- Current (on trend for the catalog year)
- Traditional (never out of style)
- Down-market (dated)
- Up-and-coming (ahead of trends)
- Original (unknown, invented or rare)
Names from the Fall 2011 online issue:
These names from the Fall 2011 catalog peaked around 2011 (and in most cases these names are still at their peak):
Abby / Abigail*
*Abby and Abigail were used interchangeably in the same decor on the same page, leading me to assume Abby was a nickname for Abigail. In this case, I looked at the Social Security rankings for Abigail leading up to 2011.
Name from the Fall 2011 catalog that have been fashionable for at least a couple of generations:
Names from the Fall 2011 catalog that statistically were on the decline in 2011:
Now we are getting to the exciting part. The following lists of names are either up-and-coming or original, and were ahead of their time in 2011. If Pottery Barn predicts name trends, these lists should be the longest.
These names were on the rise and fashion-forward in 2011:
And here are that names that were completely original in 2011—so uncommon they weren’t on many people’s radar (and in many cases are still under-the-radar):
Yup—that’s it, one original name that could be up-and-coming or current as a nickname, but since statistics on nicknames are very difficult to collect, I use the Social Security Administration statistics on given names. Cate as a given name never reached the top 1000 for any year since 1880, making it very unusual (as a given name on the Social Security card application).
Insights from Pottery Barn Kid’s Autumn 2010 & Fall 2011 catalogs:
Here’s how Pottery Barn names from 2010 and 2011 compare based on the samples I took from the online archives:
|Autumn 2010||Fall 2011|
In the Autumn 2010 catalog the down-market group was the largest, but only by a small margin. There were almost as many traditional names in the catalog.
There were even more down-market names in the 2011 sample. In the Fall 2011 issue, the number of down-market names grew while the traditional group shrunk.
However, there were also more up-and-coming names in the 2011 sample.
Never the less, Pottery Barn names appear slightly behind the trends based on the 2010 and 2011 fall catalogs. I have some theories, which I will share at the end of this series if the findings remain consistent in 2012 and 2013.
Readers: What do you think about the names used in the Pottery Barn Catalog?
Image credit: Pottery Barn Kids Fall Gear Guide 2013